All films have a target audience they are trying to aim there film at, the company will aim there film at a certain type of people northern realism in england will be aimed at people in the north of england or a certain age category etc. The most essential part of a film is knowing who your audience is going to be and you need to. In other words, its important for a writer to know who will be reading his or her writing. Jun 12, 2019 in fact, most film distribution deals suck. A target audience is a group identified as the focus for communications, media, entertainment, information or advertising.
Coraline and target audience research coraline is an animated film directed by henry selik. On the other hand, if you aim for a target market, you can reach potential buyers by customizing your marketing message and placing it in media outlets your ideal. Other examples of target audiences include single men in their 20s, tweens, working mothers, retired seniors, and dog owners. Burberry target audience burberry target audience is designed for both sexes however it is dominated by the female target audience who have a high disposable income. A target market is a group of people to whom you want to aim to sell. Decisionmaking and lifestyle changes can also affect how your marketing project plan can be perceived. Simply put, your target audience is the group of people youre making your products and services for. Intention and audience vce media, victorian curriculum. Target audience gcse media studies revision bbc bitesize. Audience expectations and target audience a2 media studies.
When defining and targeting an audience, demographics will only get you so far. Defining your target audience by age or gender is extremely broad. The intellectual level of the audience for which the item is intended. A well defined target audience can be used to tailor messages to your audience and to find avenues where they can be reached. Dan brown, head of targets research operation eyeball, notes. Aug 24, 2017 example an insurance company has a target market of all drivers with a reasonable risk rating in the 12 states in which it operates. Depending on your goals, you can use the target audience template in a variety of ways. Film poster analyse 2 film posters ideally that are of the same genre. May 02, 2016 knowing how to find your target audience gives you power. How to uncover the proper target audience for your film medium. The knowledge, expectations and experience of your audience will inform every stage of the planning and production of your media product.
It is important to be able to read or understand a target audience, and to understand if a media product has succeeded or not in getting across to its target audience. Drama films and drama hybrids especially the actiondrama hybrid have increasingly become more popular in the general publics eye as well as becoming commercially successful. Here are some examples of business ideas paired with a potential target audience. It is a controversial film that has been described as a horror film for children, although it has a pg rating.
The most essential part of a film is knowing who your audience is going to be and you need to market to them from day 1 of preproduction. Here are three steps to take that will help you define your target audience. Now we know what the target audience is and how it can help marketers achieve better results. The types of target audience by this point, you know the overarching target audience definition. Maybe youre a hair salon marketing yourself to middleaged men who like sports, or maybe youre a restaurant. Other terms used to describe this group are target market and target customer. This is also true of judgements we make about tv and film characters, and. Moviegoers in the target group were 9 times more likely to watch the. The company breaks this target market into four target audiences with different advertising for new drivers, families, corporate customers and drivers over 55. Makeup companies market nearly exclusively to women, companies that sell construction tools or automobile parts market nearly exclusively to men, cigarette companies used to market specifically to teenagers so that. One of the first places to find your audience is the local newsstand. Mar 29, 2019 a target audience is a group identified as the focus for communications, media, entertainment, information or advertising. The brand has their own childrenswear range which can appeal to parents but are likely to be people from wealthy backgrounds.
Or worse, many filmmakers will tell you that everyone is their audience. So, in todays mediasaturated landscape the biggest challenge for new and old filmmakers is to sell a great documentary film idea to funders, organizations, executive producers, film production companies, nonprofit businesses, distributors, etc. It is rated pg for thematic elements, scary images, some language and suggestive humor. An without a marketing budget to reach a global audience, you must focus on finding your niche audience. This means men, women, teens, tweens, children, puppies and space aliens could all benefit from your movie. In other words, it is important for a writer to know who will be reading his or her writing. We believe our film idea will have all of these points and therefore our main target audience will be females 1630. It suggests that a media text can inject or fire ideas, values and attitudes into a passive audience, who might then act upon them. Target audience definition and meaning collins english. Examples of target audience male female i am 17 i am in my last year at college i have a part time job at sainsburys i like to go to the cinema to watch horrors or thrillers with friends in my spare time i enjoy fixing motorbikes and have one myself i am 18 years old i go to college my favourite thing to do is go out with my friends. The first step in defining your target audience is to put yourself in your customers shoes. Trying to sell a hamburger to vegetarians will only lead to wastage of time, effort, and money and a poor brand image. If there are print magazines devoted to your movie subject, then those subscribers are part of your target audience. When youre defining the audience for your media product, avoid generalisations.
Its not helpful to write that your intended audience will be adults or teenagers. The media industry is highly competitive and all media texts. Lets take a closer look at audiences what types of target groups can be distinguished. Oct 30, 2014 examples of target audience male female i am 17 i am in my last year at college i have a part time job at sainsburys i like to go to the cinema to watch horrors or thrillers with friends in my spare time i enjoy fixing motorbikes and have one myself i am 18 years old i go to college my favourite thing to do is go out with my friends. And unlike the major movie studios, you do not have the marketing budget. Learn target audience with free interactive flashcards. We are going to pinpoint the demographics, interests and environment where they most likely to view your film.
A few of these include the activities of your target audience as well as the shifts in their purchasing and buying attitudes. And before you get into the mechanics of growing your audience you need to take time to find your target audience even before you write your screenplay. Target audience analysis involves describing your audience in terms of a variety of demographics, including age and gender, as well as income, education, and location, or psychographics like interests and opinions. Audience definition in the cambridge english dictionary. Its a tool writers use to sell ideas, and plot their course. How to write a treatment with film treatment examples. The industry giants dominate the market because they succeed in serving the right product and service to the right person. If the record has both reading grade and interest age information in field 521, code audn for the interest age. There is absolutely no reason why any audience segment should not enjoy any film. Most filmmakers fail to consider their target audience. Target market examples as you can probably imagine, target markets for some items and products are relatively easy to identify. For example, a beverage company with a high market share may create ads that simply convey a positive feeling that is likely to have broad appeal. How to uncover the proper target audience for your film. If there isnt an audience for a media text then it wont be.
We saw lots of viewership on laptops, that was the first new screen after tv for people to consume film, thats the. Jan 20, 2012 why does my target audience enjoy watching drama films. For example, if your target audience is your current boss, the sales team leader. Learn by example and become a better writer with kibins suite of essay help services. The film industry has power yet it needs to listen and to respond to audiences. An ideal audience is a rhetors imagined, intended audience. Finding your audience is the first step on the long road of your films distribution campaign.
Thats all good information to have, but it applies to too broad of a cohort. If you try to sell products to everybody, you can waste money on advertising to people who arent interested. Different films have different target audiences, however to make a film sell successfully the film makers must be aware of the target audience and must aim to make a film that would please them. Find an audience for your film in 5 simple steps no film school. How to create a target marketing strategy with examples attract your target audience in 2019. A target audience is generally associated with a businesss marketing message, which highlights advantages and benefits of a businesss product or service. Star wars is a great example of the encompassing target audience since young and old wait in the endless lines to get tickets for the new. When an item is appropriate for more than one target. How to define a target audience for your marketing plans. Demographics such as a film intended to appeal to a particular age group. Coraline and target audience research stop motion animation. Communications, media and entertainment with a large budget may target as broad an audience as possible. Examples of target audience male female i am 17 i am in my last year at college i have a part time job at sainsburys i like to go to the cinema to watch horrors or thrillers with friends in my spare time i enjoy fixing motorbikes and have one myself i am 18 years old i go to college my favourite thing to do is go out with my friends and family. Now, you need to figure out who your target audience is, by looking at the characteristics you can use to separate one customer from another.
Maybe youre a hair salon marketing yourself to middleaged men. Examples of a target audience are company employees, society as a whole, media officials, or a variety of other groups tambien, e. Why does my target audience enjoy watching drama films. Choose from 242 different sets of target audience flashcards on quizlet. Jul 31, 2019 for example, if your target audience is your current boss, the sales team leader. Films based on literary works or specific aspects of social history or parts of the country are often well received by local audiences who prefer cinemas with comfort, character and the opportunity to have a coffee or a bar drink. In some cases, the target audience becomes very narrowfocused. A group of people to whom you want to sell something.
For example, 35% of respondents have arranged to go to the cinema on facebook. They will most likely either be single and going to view the film with girl friends, or in a relationship and bringing their partner along in order to share an emotional experience. This theory suggests that the audience is powerless towards resisting the impact of the message which, in. Examples include the traditional british pantomimes, standup comedy, and creative stage shows such as blue man group audience participation can be uncomfortable for certain people, but is growing and evolving as a new tool of brand activation and brand engagement. The fact that a certain type of audience tends not to attend foreign language films for example and conform to type could be seen as an immense marketing challenge. Age, location, occupation and hobbies are a few of the demographics that make up target markets. These films such as the new james bond, the latest disney family feature and. In creating a rhetorical text, a rhetor imagines is the target audience, a group of individuals that will be addressed, persuaded, or affected by the speech or rhetorical text.
An analysis of the target audience for the popular science magazine and the advertisement for the male population. When an item is appropriate for more than one target audience, use the code for the primary target audience. Drama films and drama hybrids especially the actiondrama hybrid have increasingly become more popular in the general publics eye as well. Selecting the right audience and understanding what makes them ticks them.
Specifying a target market for your business is an essential step to remain viable. Films cater for this target audience by mainly using males as their main characters. Mar 15, 2011 all films have a target audience they are trying to aim there film at, the company will aim there film at a certain type of people northern realism in england will be aimed at people in the north of england or a certain age category etc. Aug 25, 2017 a target audience is a group identified as the focus for communications, media, entertainment, information or advertising. Nov 30, 2019 other examples of target audiences include single men in their 20s, tweens, working mothers, retired seniors, and dog owners.
What is a target audience and what are the types onaudience. For example, a target market could be everyone but advertising. There is a lot of attributes that can be used in finding the right audience. Audience participation is commonly found in performances which break the fourth wall. Example an insurance company has a target market of all drivers with a reasonable risk rating in the 12 states in which it operates.
This theory also suggests that a media text has only one message which the audience must pick up. Weve seen in the past, for example, that some organizations dont make an effort to target a defined demographic. Knowing your audience is important for running a successful business. On the other hand, if you aim for a target market, you can reach potential buyers by customizing your marketing message and. Knowing how to find your target audience gives you power. A target audience is the person or group of people a piece of writing is intended to reach. It is unusual for an action film to use a female lead role, but when they do it is to combat the stereotype of females being weaker than males. Browse essays about target audience and find inspiration. Defining your target audience allows you to efficiently market to the people you know you can impact. The age that action films target is approximately 1540.
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